![]() That could mean the strong pandemic-driven sales have pulled forward demand from future periods. Peddie notes gamers typically keep their cards for two to three years before upgrading. “Consumers aren’t going to buy at a ridiculous $1,300 price,” he said during a phone interview. The White House accused Saudi Arabia of coercing other OPEC+ countries into agreeing to a huge cut in oil production last week, escalating a dispute with. Veteran industry analyst Jon Peddie says today’s pricing is unsustainable, predicting high-end graphics cards will return to the historical $500 to $700 level. This strategy may come back to haunt Nvidia because demand at those high price points could disappear. In September 2020, its flagship RTX 3080 was launched at $699, followed by the slightly better RTX 3080 Ti in June 2021, for $1,200 and up. The chipmaker regularly released incrementally improved cards at much higher prices. While other consumer electronics companies such as Sony kept pricing stable for hot-selling products like the PlayStation 5 console, Nvidia decided to take advantage of the unprecedented demand. ![]() According to the price-tracking website CamelCamelCamel, the third-party selling price of an Nvidia RTX 3080 Ti card has fallen roughly 40% this year.Ī quick turnaround in demand isn’t plausible because the company’s prior aggressive pricing tactics are exacerbating the issue. Some retailers are showing rising inventory levels and have even started to discount the cards, another clear sign demand is faltering. The weakness is showing up on reseller marketplaces too. Nvidia’s gaming cards are increasingly available on major electronics websites, including Microcenter, Newegg, andĬom. Commentary: 2 Ways That the Semiconductor Shortage Could Play Outīut in recent weeks, the situation has shifted.Why Nvidia, Intel, and AMD’s Valuations Have Been Upended.
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